USC Annenberg Media Resources

What to do during breaking news

For breaking news, put BREAKING NEWS in the headline and put this line at the bottom:

We will continue to update this story as more details come in.

Then, as you update the story, add:

This story was originally posted at 1:28 p.m. PST on 12/2/15, and was last updated at 9:10 a.m. PST on 12/3/15.

WEEKDAYS

The EE/EP/Producer communicate within the halo when news breaks
EE/News Editor will Tweet once we have any news confirmed
The EE/EP/Producer will assign someone immediately to go out in the field
The EE will then create a Trello card so that all communication can happen on that card
Photos and videos should also be uploaded to Trello
The News Editor will write a basic “breaking news” story on the website so the reporter can fill in more details
EE/News Editor will continue to update social media as breaking news comes in
FIRST, the News Editor must fact-check — look into a couple different sources, make sure that we have the right information
ALL tweets and facebook posts must tag or quote the source that we have this information from, we should not just give info, also give the source
DOUBLE-CHECK all the spelling, the hashtags, the sources names … we are most likely not going to be first, so take that 15 seconds and be extra accurate
The EE will post the news in the “breaking news” Slack channel to alert everyone
They will also add a “Breaking News” bar to the Website — via PageBuilder
This can be the text of the tweet
The News Editor will add to the shell as the reporter sends news back
The reporter should be (from the field):
Tweeting, with pictures
Taking over Snapchat, if appropriate
Sending horizontal video updates via Trello
Communicating on Trello or Slack to update the News Ed and EE
Recording sound using Anchor, so we can embed to the post or on Facebook
Doing quick, couple question interviews with people on the scene and sending those back via email or text so we can post immediately
The EE/News Editor will update the “breaking news” Slack channel once it is clear that everything is covered and we don’t need any more help
They will also add a “Breaking News” bar to the Website — via PageBuilder
Will reach out to Slack channel if we do need more help
Faculty adviser will read over everything as it is posted
This includes tweets, posts

WEEKENDS
There will be one on-call EE and one on-call News Editor
EE/News Editor will Tweet once we have any news confirmed
The News Editor will write up a shell with basic details
EE will try to find someone to assign to go out in the field
The EE will then create a Trello card so that all communication can happen on that card
Photos and videos will also be uploaded to the card
If someone is found:
The reporter should be (from the field):
Tweeting, with pictures
Taking over Snapchat, if appropriate
Sending horizontal video updates via Trello
Communicating on Trello or Slack to update the News Ed and EE
Recording sound using Anchor, so we can embed to the post or on Facebook
Doing quick, couple question interviews with people on the scene and sending those back via email or text so we can post immediately
The News Editor will then add all of this to the post
EE and News Editor will communicate and tweet and Facebook
If no one can go to the field:
The News Editor will make calls and use other news sources to update the shell
FACT CHECK EVERYTHING
Source the information
The EE will help make calls and continue to try to find a reporter to cover

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