USC Annenberg Media Resources

How to pitch a story to Annenberg Media (for students)

Have a story idea? Great. Go the Trello board and fill out this pitch form. But first read these details!

Students, you’re encouraged to pitch stories
before your shift on Trello in the Story
Ideas Board (each day has its own list
on that board). If you’re assigned to USC
community and have an 8 a.m. shift,
you’re required to make a pitch.
Use the sample pitch card and answer
the questions on the card. Spend some
time thinking about how to answer the
following questions:
What’s my story’s driving question?
Why is this relevant to our audience?
What elements will I gather?
How will I ensure this story is fair to
the people it covers?
What research have you done and
who have you talked to?
If you have any 8 a.m. shift, you’ll meet at
8:30 with the leaders of your team: section
editors, producers, and/or fellows.
You’ll work with the team leaders to be
assigned to a story and produce it over
the course of your shift.
Some teams will have separate meetings
throughout the week, which your team
leader will talk to you about.



About This Site

This is a resource hub to help student reporters at the Annenberg Media Center.

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Contact the Media Center

General inquiries:

News / TV inquiries:
213 740 3847
213 821 8477
213 821 8888

Radio inquiries:
213 740 1079
213 740 8008

For equipment-related issues:
213 740 5739