USC Annenberg Media Resources

How to find and publish photos for the web

Here are some tips to think about when publishing photos for the web:

A. You must have at least one quality, compelling photo to go with your story. If it’s an interview, an intriguing portrait of your interview subject would be ideal. If you’re covering an event with great photo potential, such as a protest or demonstration, try to take at least 10 – 15 diverse, quality photos and turn it into a slideshow to accompany your online story. You will need to upload¬†photos to your Trello card- you will not have access to upload them to CMS.

B. Every photo needs a caption and a credit for the photographer. (Photographer’s First Name Last Name/Organization they work for)

e.g., (Willa Seidenberg/Annenberg Media)

C. Do not make the caption a description of what you can already see. Add a quote or something new. They should be written in full sentences, do not just write phrases.

The goal is for you to take the image — you can even take it on a cell phone, just make sure it’s a clear, horizontal shot. If you don’t have any images, you can try using other sources. See more details below. [Try not to use photographs from Wikimedia Commons or Creative Commons.]

D. You can also add a “Social Media Share” image, which is what will show up on Facebook/Twitter/Tumblr/etc when people link to that story

Photo Rights
Getty Images.
Annenberg Media has access to Getty Images:
1. Go to
2. In the search bar, type in what you’re looking for.
3. Click on a picture that is suitable for the story and click on the </> icon below
the image.
4. Copy the embed HTML code that pops up in the window.
5. Put code into the “TEXT” part of WordPress.
6. DO NOT screenshot Getty Images – that is illegal.

AP –¬† Annenberg Media has a limited number of AP photos. All AP photos must be part of a web story. Please see a student manager for access to the account.

Creative Commons
Creative Commons is a license where photographers offer their images for reuse under certain circumstances

You can search for photos you may be able to use.
Look for images cleared for reuse AND BE SURE TO CREDIT

For example, Credit: Flickr user HomerSimpson, or Courtesy of Creative Commons. You cannot just take Creative Commons photographs, put (Courtesy of Creative Commons) and publish.

Flickr. Check the Neon Tommy and ARN accounts on for photos. ( or )
There are thousands of photos there. If you use them, be sure to credit the photographer.

If necessary, instead of Creative Commons, go to Google Images, Search Tools, Usage Rights, Labeled for Reuse. You can also try Wikimedia. Again, be sure to use proper credit. ATTRIBUTE THE PHOTO TO THE PERSPN WHO TOOK IT.

Be careful when your images feature people. It’s essential to make sure you don’t indict someone or use the photo out of context. If there are any images that feature injuries, blood, bodies or anything graphic, you must talk with an ATVN faculty advisor before posting.

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